Simply 'Label Appeal'? Part 1.
At Nooma Organics, we are hugely disenchanted by the widespread ‘greenwashing’ of conventional skincare products: an extensive and misleading use of the terms 'natural' and 'organic' applied to products which scarcely meet the mark; intended to create ‘label appeal’ rather than identify genuine skin nourishing formulas. These terms have become so ‘common or garden’ that they have lost their potency; perhaps have become relatively meaningless...
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